The First Years

Breastflow from The First Years – The Bottle that works most like a Breast!
2 January 2007

Today, The First Years, renowned for its innovative parent-friendly babycare products, launches Breastflow, a completely new two-piece teat bottle-feeding system that allows precisely the same natural compression and suckling action a baby uses when feeding from the breast.  Baby can now go from breast to bottle and back again without any fear that she will be ‘alienated’ from the breast.  As a practical aid to successful continued breastfeeding, The First Years claims it will revolutionise infant feeding, ensuring the best possible start in life a child can have.

Breastflow aims to support mothers in their desire to breastfeed long-term while freeing them up from the constraints full breastfeeding can inevitably pose.  It provides a breastfeeding mum with a back-up system for difficult times when, for whatever reason, she simply can’t be there.  By allowing mum to take baby effortlessly back to the breast when she can, Breastflow ensures breastfeeding can be successfully maintained for as long as mother and baby wish to continue.  It also allows dad to help ‘breastfeed’ baby, giving mum a well deserved rest at those times she most needs it.

Completely different from any other bottle system ever designed before, Breastflow features a revolutionary, patented, two-piece teat, anatomically designed to work just like mum!  By latching on to the Breastflow teat, baby will not only suck on the nipple, but will also use the instinctive compression and suction action used to suckle naturally from its mother’s breast.   The inner teat is designed to act like a mother’s milk duct allowing baby to control milk flow while the outer teat is designed to draw baby closer to the softer surface and safely compress in just the same way as if feeding from the breast.  The system also aids in keeping air out of baby’s tummy, helping to prevent colic.

Unfortunately, when feeding from a normal bottle, the natural compression action of breastfeeding can easily be lost or simply rejected, resulting in a return to the breast that becomes a hard and often very emotional battle.  This usually ends in failure to continue breastfeeding and feelings of guilt and frustration on the mother’s part.  However, with Breastflow’s unique teat design, baby can now go happily from breast to bottle and back again!

Despite knowing that ‘breast is best’ (scientific research has shown this to be irrefutable), for some modern mothers facing all kinds of pressures and restraints continued successful breastfeeding is not always completely straightforward or easy.  The return to work, baby blues, periods of illness, mastitis, post-natal depression feelings of rejection and jealousy from a spouse or quite simply the need for a little ‘space’ can all interfere with and upset successful continued breastfeeding. 

With Breastflow, having to give a bottle no longer needs to herald the end to breastfeeding – Breastflow can bring mum comfortably through the difficult times dispelling all those feelings of anxiety, failure or guilt.  With the help of Breastflow, mum can be sure baby will reap all the benefits long-term breastfeeding brings, not only to baby, but to mum herself.

For 2007, Breastflow by The First Years is available exclusively through Mothercare, which has 231 stores throughout the UK.  For details of the nearest stockist, contact the dedicated Breastflow consumer helpline on 0800 019 3898. 

Product Feature Summary:

• Revolutionary, patented, two-piece teat, anatomically designed to work just like mum! 
• Two-piece teat design is very easy to assemble and clean.
• Extra-wide neck bottle for easy clean.
• Air-exchange venting system helps keep air out of baby’s tummy thus preventing colic.
• Bottle lid can be fixed to the base to avoid loss. 
• Already proven as a highly successful aid to breastfeeding in the USA.

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