icfm

ICFM unveils new brand identity at Annual National Members’ Conference
29 November 2011

Today at the Institute of Car Fleet Management’s annual national members’ conference at Peugeot UK’s headquarters in Coventry the ICFM unveiled its new brand identity.

Chairman of the ICFM, Roddy Graham declared: “On the eve of celebrating our 20th anniversary next year, we thought it high time to replace our traditional steering wheel logo with a new brand identity, altogether more modern in style.

“The Council members were unanimously in favour of the new logo which has been applied across all marketing collateral and to the existing website.

“The new logo takes into account the ICFM’s mission and vision statements, with the marque being used as an iconic translation of a fleet of cars. The use of perspective and order reflects the idea of management and development.

“Perspective has also been used to shape a subtle directional arrow, which represents both road signage and advancing forward.

“We believe the re-brand now brings the ICFM firmly into the 21st Century in terms of image and will help attract new younger members.”

The new brand identity was created by Page Nine.

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