Leasedrive VELO

RBI latest new client to launch Driveaway
19 November 2004

Leasedrive Group, one of the largest independent privately-owned vehicle management groups in the UK, has won a three-year contract to provide an all employee car ownership scheme for the employees of Reed Business Information.  Following the win, a low-cost car scheme, Driveaway, has just been launched and is open to all 2,200 employees in the UK.

Commercial director, Roddy Graham said: “We are delighted to have won this new account.  The Driveaway package created for Reed Business Information employees has been carefully structured after months of research.  Besides holding a number of employee workshops, we also conducted surveys among all employees.  The resulting solution truly reflects the requirements of employees.  The scheme should therefore prove to be a real added-value employee benefit.

“Through Driveaway, Reed Business Information employees have access to specially-negotiated great fleet deals from Audi, General Motors and Renault.  They can choose from any model within each manufacturer’s range.  No deposit is required and the scheme is supported by a competitive APR.  Importantly, as employees will be entering into a credit sale agreement, they will not be liable for Benefit In Kind tax.”

Lynda Redwood, head of HR services at Reed Business Information said: “What really impressed us about Leasedrive was their personal commitment to delivering the best for our employees and their state-of-the-art business solutions.  They have designed a bespoke website for the scheme and have supported us each step of the way.”

The new scheme is being jointly promoted via a new dedicated Driveaway website, a special Driveaway handbook, marketing flyers and manufacturer days.  Reed Business Information employees are able to obtain a quotation, gain credit approval and order a new car online. 

At the end of the contract, employees will have the choice of paying the guaranteed future value and retaining ownership or returning the vehicle and taking out a new scheme or simply returning the vehicle.

Reed Business Information employed specialist fleet management consultancy, Fleet Logistics to assist with the rigorous tender process for the new contract.  Leasedrive Group was one of seven fleet management and leasing companies invited to tender.

Reed Business Information is part of the business-to-business division of the Reed Elsevier Group PLC, the world leading publisher and information provider.  Reed Business provides a range of communication and information channels – magazines, exhibitions, directories, online media and marketing services – across five continents.  In the UK, Reed Business Information is the largest publisher of business journals.

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