Is your enterprise in prime PR health? To find out, click one of the three alternative answers to each of the following 10 questions.

1.	Does your enterprise have media trained spokespersons?
	a)	Some
	b)	Yes - those who are authorised to talk to the media
	c)	No
2.	Does your enterprise feature in the national media?
	a)	Sometimes
	b)	Frequently
	c)	Never
3.	What would you do if your enterprise faced a PR crisis?
	a)	Call for expert help
	b)	Implement an up-to-date PR Crisis Action Plan
	c)	Say nothing
4.	Does your enterprise have a documented PR strategy?
	a)	PR is in our marketing plan
	b)	Yes - and we follow it!
	c)	No
5.	Do you measure the effectiveness and value of your PR efforts?
	a)	We calculate how many column inches
	b)	Yes, we measure the return on investment and evaluate the impact of our messages
	c)	We look at the thickness of the press cuttings book
6.	Do you have a regular monthly PR Action Plan?
	a)	We hold meetings
	b)	Yes, broken down into specific areas
	c)	Any PR is ad hoc
7.	What do the letters VNR stand for?
	a)	Video Newsreel Release
	b)	Video News Release
	c)	Virtual News Release
8.	Does anyone in your enterprise act as an industry spokesperson?
	a)	Occasionally
	b)	Yes, tries to take a leadership position on all industry matters
	c)	Never speaks to the media
9.	Are you close to the editorial teams of your key industry / professional titles?
	a)	We know a few
	b)	We are close to all the top editors
	c)	We rarely have any real dealings with them
10.	Do you think the Internet will do away with the need for traditional PR?
	a)	Maybe
	b)	No, but it’s a major additional PR channel
	c)	Don't know

Totals

Answers - a)
Answers - b)
Answers - c)

If your answers are mostly ‘a’, you are aware of the value of PR to the successful marketing of your enterprise. However, you could be missing some vital opportunities. Are you sure you are covering all the bases? Effective PR can really raise your enterprise’s profile. Contact us by e-mail by clicking on the link below.

If your answers are mostly ‘b’, you are already very aware of the significant value of PR to the success of your enterprise. We may, however, be able to bring a little added value that could make all the difference to a top performance. If you wish to find out more about how PR could further enhance your enterprise’s profile and profitability, please contact us by e-mail by clicking on the link below.

If your answers are mostly ‘c’, your enterprise is not aware of the enormous impact that can be achieved through good PR. By raising public awareness of your enterprise and enhancing your reputation through focused PR you can cost-effectively increase your profile and brand image. Contact us by e-mail by clicking on the link below to find out how PR can work for your enterprise.

For more information, and to learn how PR can contribute to your enterprise’s success, e-mail info@jspr.co.uk