Is your organisation in prime PR health? To find out, click one of the three alternative answers to each of the following 10 questions.

1.	Does your organisation engage with social media?
	a)	Sometimes
	b)	Yes, on a regular basis
	c)	No, we don't understand the new landscape
2.	Does your organisation feature in the national media?
	a)	Sometimes
	b)	Frequently
	c)	Never
3.	What would you do if your organisation faced a PR crisis?
	a)	Call for expert help
	b)	Implement an up-to-date PR Crisis Action Plan
	c)	Say nothing
4.	Does your organisation have a documented PR strategy?
	a)	PR is in our marketing plan
	b)	Yes - and we follow it!
	c)	No
5.	Do you measure the effectiveness and value of your PR efforts including social media?
	a)	We calculate the AVE (advertising value equivalent)
	b)	Yes, we measure the return on investment and evaluate the impact of our messages
	c)	We just look at the amount of coverage
6.	Do you have a regular monthly PR Action Plan?
	a)	We hold meetings
	b)	Yes, broken down into specific areas
	c)	Any PR is ad hoc
7.	What do the letters VNR stand for?
	a)	Video Newsreel Release
	b)	Video News Release
	c)	Virtual News Release
8.	Does anyone in your organisation act as an industry spokesperson?
	a)	Occasionally
	b)	Yes, they try to take a leadership position on all industry matters
	c)	We never speak to the media
9.	Are you close to the editorial teams of your key industry/professional titles?
	a)	We know a few
	b)	We are close to all the top editors and key reporters
	c)	We rarely have any real dealings with them
10.	Do you think the internet will do away with the need for traditional PR?
	a)	Maybe
	b)	No, but it's a major additional communication channel
	c)	Don't know

Totals

Answers - a)
Answers - b)
Answers - c)

If your answers are mostly 'a', you are aware of the value of PR to the successful marketing of your organisation. However, you could be missing some vital opportunities. Are you sure you are covering all the bases? Effective PR can really raise your organisation's profile. Contact us by e-mail by clicking on the link below.

If your answers are mostly 'b', you are already very aware of the significant value of PR to the success of your organisation. We may, however, be able to inject added value that could make all the difference to a top performance. If you wish to find out more about how JSPR could further enhance your organisation's profile and profitability, please contact us by e-mail by clicking on the link below.

If your answers are mostly 'c', your organisation is not aware of the enormous impact that can be achieved through good PR. By raising public awareness of your organisation and enhancing your reputation through focused PR you can cost-effectively increase your profile and brand image. Contact us by e-mail by clicking on the link below to find out how PR can work for your organisation.

For more information, and to learn how PR can contribute to your organisation's success, e-mail info@jspr.co.uk