Automotive PR Consultancy Practice

Leasedrive Velo Group

Leasedrive Velo Group was formed on 29 August 2008 following a senior management buy-out. The group is one of the largest independent privately-owned vehicle management groups in the UK offering the highest quality bespoke total fleet management service to blue chip clients.

It operates two divisions: Leasedrive Velo Vehicle Management and Leasedrive Velo Rental Management from hi-tech headquarters in Wokingham.

Leasedrive Velo is winner of the ITM ‘Fleet Management Company 08/09’ Award, the ITM ‘Independent Vehicle Management Company 07/08’ Award, the 2008, 2007 and 2006 Thames Valley Business Magazine ‘Management Team of the Year’ Award, the 2006 Fleet News Award for ‘Best Contract Hire/Fleet Management Company’ and the 2006 GreenFleet Award for ‘Leasing/Rental Company of the Year’.

Axus International

Axus International was one of the top three pan-European multi-make vehicle leasing companies. It had more than doubled in size over four years and enjoyed corporate representation in 15 countries in Europe, Scandinavia and Asia Pacific.

JSPR successfully co-ordinated all pan-European PR activity until the full service leasing company was acquired from Ford Financial Services by the Hertz Corporation. Its name was changed to Hertz Leasing, resulting in the loss of the account through conflict of interest with Budget.

Armadillo Industries

Armadillo Industries was the exclusive European importer and distributor of the Roll-Top, Spray-On Lining and Swop-Body product ranges manufactured in South Africa for 1 tonne pickups.

JSPR was appointed to handle the launch of Armadillo Industries, the new European importer and distributor of Armadillo products from South Africa. These included the new Roll-Top load bed security and weather protection system for pickups, the new Spray-On Lining load bed protection system for pickups and the new Swop-Body - the first demountable body system for 1 tonne pickups.