B2B PR Consultancy Practice

Ceridian

Ceridian is one of the largest providers of human resource services in the world. When JSPR represented the UK operation for nearly four years, it delivered a range of end-to-end integrated outsourced services including payroll, performance management, flexible benefits and employee assistance programmes. Globally, the company served more than 25 million employees on behalf of 110,000 businesses and was one of the few providers delivering services locally and multinationally.

In the UK, Ceridian served one in eight corporate employees and was the number one provider of outsourced payrolls. At the heart of its winning approach was a unique combination of best of breed technology, change management and HR consulting skills.

Ceridian’s mission at the time was to provide outsourced HR services that maximised the value of people, helping UK companies succeed by enabling them to focus on their core business. JSPR successfully looked after the PR for Ceridian in the UK until it appointed a PR manager in-house.

Total Research

Total Research was a leading global marketing research agency providing marketing solutions to clients on five continents. Over 75 per cent of its European work was outside the UK.

It had built up an enviable reputation as an innovator in the design, application and interpretation of advanced statistical techniques, most notably EquiTrend. This proven research solution assisted in effectively managing consumer brands through the measurement of the relationship of perceived quality to sales, profits and stock market performance.

In 1998, Total Research was ranked by Marketing magazine as the fastest growing big consultancy in the UK. Total Research did not advertise and relied on successful PR, using the services of JSPR for six years. In 2002, the company was acquired and its name changed to HI Europe.

Matthew Arnold & Baldwin

Matthew Arnold & Baldwin, established in 1900 in Watford, is one of the leading commercial law firms in the Northern Home Counties.

For two years, JSPR raised the profile of solicitors, Matthew Arnold & Baldwin and promoted key departments including company commercial, commercial property, residential conveyancing, commercial litigation, debt collection, probate, tax and trusts, insolvency, intellectual property, employment and family.

The 2001 entry in the Legal 500 commented: "Matthew Arnold and Baldwin in Watford has been making particularly good progress and is steadily building its reputation." Towards the end of 2000, LawNet had observed that MAB had significantly increased its profile.

ICLP

ICLP in Hong Kong is the leading loyalty marketing specialist in the region.

Director, Jeremy Snook spent a week at ICLP's Hong Kong headquarters advising on PR strategy and putting into place the basics for creating a solid platform from which to promote the company as a one-stop shop for total customer loyalty marketing solutions in South East Asia.

According to its General Manager: "The strategic advice we received proved invaluable in kick-starting our PR drive in the region. We've now built up a PR machine which is producing great results."