Consumer PR Consultancy practice

Learning Curve, Lamaze & The First Years

Under the Learning Curve nursery brand umbrella are two famous brands, Lamaze and The First Years. Each have their unique selling points.

JSPR has been successfully promoting The First Years' new feeding, babycare and toy products since 2001. Separate licensed products include Disney's Winnie the Pooh, Disney Princess and Toy Story. The company now has a high profile in the UK among new and expectant mothers.

Following the acquisition of The First Years by RC2 in September 2004, JSPR now also looks after the PR for Lamaze and its unique three-stage Infant Development System.

For 2007, JSPR successfully launched the revolutionary Breastflow bottle-feeding system from The First Years, which has been widely-acclaimed by breast-feeding mothers, mid-wives and health visitors alike.

brainstrust - pro bono

brainstrust, the Meg Jones brain cancer charity, creates solutions for people with brain tumours, as well as saving lives. The charitable trust is dedicated to improving proactive care for brain tumour sufferers and providing co-ordinated support in their search for treatment. Over 300 families to date have benefited from brainstrust support in their battle against brain tumours.

brainstrust was founded in 2006 after the charitable trust’s icon, Meg Jones, had been diagnosed with a brain tumour at the age of 19. Meg subsequently underwent successful neurosurgery for the removal of the tumour in Boston, USA, during the summer of 2007.

Hailo

As Europe's leading ladder manufacturer, Hailo offers a full range of quality ladders from folding steps and stools to household stepladders and rung extension ladders.

A product innovator, Hailo was the first company to produce an aluminium household ladder. Made in Germany, these products were available in over 60 countries around the world including the UK, the largest export market, when JSPR promoted them.

Hailo's range of ladders are distinguished by the quality of their design and manufacture, plus built-in safety features. Offering superior functionality, the products are easily identified by the famous red spot trademark.