Consumer PR Consultancy practice

Learning Curve, Lamaze & The First Years

Under the Learning Curve nursery brand umbrella are two famous brands, Lamaze and The First Years. Each have their unique selling points.

JSPR has been successfully promoting The First Years' new feeding, babycare and toy products since 2001. Separate licensed products include Disney's Winnie the Pooh, Disney Princess, Finding Nemo and Pixar Cars. The company now has a high profile in the UK among new mothers and expectant mothers.

Following the acquisition of The First Years by RC2 in September 2004, JSPR now also looks after the PR for Lamaze and its unique three-stage Infant Development System.

For 2007, JSPR successfully launched the revolutionary Breastflow bottle-feeding system from The First Years, which has been widely-acclaimed by breast-feeding mothers and health visitors alike.

Hailo

As Europe's leading ladder manufacturer, Hailo offers a full range of quality ladders from folding steps and stools to household stepladders and rung extension ladders.

A product innovator, Hailo was the first company to produce an aluminium household ladder. Made in Germany, these products are now available in over 60 countries around the world including the UK, the largest export market.

Hailo's range of ladders are distinguished by the quality of their design and manufacture, plus built-in safety features. Offering superior functionality, the products are easily identified by the famous red spot trademark.