automotive

“Upon completion of our £45m buy-out of Leasedrive we were very aware of the need for positive PR to help spread the message of our new products and services. After identifying a small number of industry-specific experienced PR companies, we chose JSPR based on its unrivalled automotive and travel industry experience and very client-focused approach. Our level of exposure to date has clearly ratified our decision.

"Jeremy and his team have made it their business to weave themselves as deeply as possible into our company and industry culture to ensure that our messages and target audiences are always ‘bang on’. PR is a vital ingredient in our marketing mix. The team at JSPR has proved to be our perfect partner.”
Roddy Graham, Commercial Director, Leasedrive Group

“The ICFM, as a not for profit organisation, needed to thoroughly review its profile with a view to moving the institute to a new level by enhanced and improved public awareness. After a review of the market we chose JSPR, based on their experience and understanding of the automotive sector and, importantly, fantastic references from past and present clients.

“JSPR have already made a massive impact by conducting a major review of our positioning, revamping our website and other communication tools and setting in place a detailed and structured PR strategy and plan.

“They have quite simply been a revelation – I cannot speak highly enough of Jeremy and the team.”
Peter Eldridge, Director/Company Secretary, ICFM

“JSPR has proven to be an energetic and creative PR consultancy. It has streamlined our international public relations activity, both at the centre and across our key markets, and made it more professional.

“Its International PR Manual was so well received that demand outstripped supply on several occasions.

“Importantly, as a result of the consultancy’s excellent co-ordination work, we have seen coverage for the Budget brand become more effective and consistent.

“At the same time, JSPR has helped develop strong internal communications at both an international and individual country level.

“Our PR has proven the most cost-effective way of ensuring a strong brand presence in the media and an effective support of the Budget brand. The Return on Investment has been exceptional.”
Roeland Moens, Vice President, Sales and Marketing, Budget Rent a Car International