automotive

“Upon completion of our £45m buy-out of Leasedrive we were very aware of the need for positive PR to help spread the message of our new products and services. After identifying a small number of industry-specific experienced PR companies, we chose JSPR based on its unrivalled automotive and travel industry experience and very client-focused approach. Our level of exposure to date has clearly ratified our decision.

Jeremy and his team have made it their business to weave themselves as deeply as possible into our company and industry culture to ensure that our messages and target audiences are always ‘bang on’. PR is a vital ingredient in our marketing mix. The team at JSPR has proved to be our perfect partner.”
Roddy Graham, Commercial Director, Leasedrive Group

“JSPR has proven to be an energetic and creative PR consultancy. It has streamlined our international public relations activity, both at the centre and across our key markets, and made it more professional.

“Its International PR Manual was so well received that demand outstripped supply on several occasions.

“Importantly, as a result of the consultancy’s excellent co-ordination work, we have seen coverage for the Budget brand become more effective and consistent.

“At the same time, JSPR has helped develop strong internal communications at both an international and individual country level.

“Our PR has proven the most cost-effective way of ensuring a strong brand presence in the media and an effective support of the Budget brand. The Return on Investment has been exceptional.”
Roeland Moens, Vice President, Sales and Marketing, Budget Rent a Car International

“The task we gave JSPR of re-building Europcar’s credibility in the UK market was a far from easy one. Over five difficult business years, our market perception had slipped from being UK brand leader to that of an ‘also ran’. So, when the new management team came in in late ’95, the objective was to ‘stop the rot’ and re-establish ourselves as a true contender.

“We turned to JSPR for two principal reasons: its complete understanding of communications within the travel community and its ability to integrate PR strategically with the other elements in the marketing mix.

“Under the guidance of JSPR, we restored morale within the company, regained credibility with the travel media and key clients, and earned the respect of our competitors. We ‘bounced back’ so well, it was as if we were never gone. JSPR’s contribution to this was immense.”
Stephen Jones, Marketing & Sales Director, Europcar UK Ltd